usage and full rights, pricing

[cosmo]

Hi everyone!

I recently read the thread on "How to sell more articles" by Constant on this forum

http://www.constant-content.com/forum/v ... =4&t=14568

The post mentioned that statistically articles which only have usage rights sell less than articles that have both usage and full rights available. My question is is the opposite also true? Do articles with only full rights and no usage available get diminished sales compared to one that has both rights?

I guess this question came about because one of my articles sold for usage. I generally price the usage at 50 percent off the full rights price. I was expecting the article to sell for full, and now I'm having doubts about the 50 off that I use, as the article can now only be sold for usage, and as I read from the post the chances of finding a second buyer is diminished, so I think I sold myself short in my usage price. How much percentage do you generally slash off from your full rights price for usage? Also, is it more advantageous to just charge for full rights and leave out the usage rights?

[jak]

Personally I haven't noticed any of these trends. I don't believe it's possible to offer full rights only, although you can set all three prices the same if you wish, so you would get your full rights price whatever was purchased. I usually do what you do and offer usage rights at around half the full rights price. I did once have an article bought twice for usage rights on the same day by the same customer, thought it was strange and contacted support who said that was what they wanted. That article also sold again so I got 50% more than I would have for full rights. Mind you, that was an exceptional case.

[jak]

PS. You can still edit the price you are asking, of course.

[Celeste Stewart]

The lesson here is to price usage with what you're willing to live with if it only sells once.