Constant Content

Hi folks,

I recently came across this article: http://blog.bufferapp.com/words-and-phr ... imate-list

It contains lots of research and analysis on the best words to use in copy that converts people to a 'call to action'. I was thinking that on CC, the call to action for us is for people to buy our articles. It might, therefor, be useful to use some of the research when putting our article titles together. I have included the most relevant parts of the article below, although the whole thing is definitely worth reading.

The 5 most persuasive words in the English language
You
Free
Because
Instantly
New

The 20 most influential words
Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

28 words and phrases that make you feel safe
Anonymous
Authentic
Backed
Best-selling
Cancel Anytime
Certified
Endorsed
Guaranteed
Ironclad
Lifetime
Moneyback
No Obligation
No Questions Asked
No Risk
No Strings Attached
Official
Privacy
Protected
Proven
Recession-proof
Refund
Research
Results
Secure
Tested
Try before You Buy
Verify
Unconditional

48 ubiquitous power words
Improve
Trust
Immediately
Discover
Profit
Learn
Know
Understand
Powerful
Best
Win
Hot Special
More
Bonus
Exclusive
Extra
You
Free
Health
Guarantee
New
Proven
Safety
Money
Now
Today
Results
Protect
Help
Easy
Amazing
Latest
Extraordinary
How to
Worst
Ultimate
Hot
First
Big
Anniversary
Premiere
Basic
Complete
Save
Plus!
Create

9 words for shareable content
Secret
Tell us
Inspires
Take
Help
Promote
Increase
Create
Discover

I hope you find this useful!

VERY VERY useful! thanks.

I used to have a cheat sheet someplace for the 20 most moving titles but CC kept bouncing those titles back to me, it was a fill in the blanks kind of cheat sheet. i stopped using it because of all the bounce backs. but when i use them on my blogs or on online magazines, i get really good traffic to my pieces.

I've taken down and reposted three articles that have been up since April, February, and January and added in some action words to the title, summary, and first paragraph. Lets hope the editors push them through without a hitch and adding these words in makes a difference in sales.

I'm going to try something too:

1. When articles don't sell, after 60 days I will take them down and add in some of these words to the title, summary, and first paragraph to see if it pulls better interest.
2. In all new articles I will take better care to write titles, summaries, and first paragraphs to include some of these words to make them more appealing to buyers.