Sales Strategy and SEO
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jakedanger
- Posts: 5
- Joined: Thu Jun 11, 2009 10:47 pm
Sales Strategy and SEO
My sales strategy is to write for humans to read, not computers. As a consequence, I more or less ignore keyword density and SEO friendliness. I have noticed that customers are consistently buying my articles, but for usage rather than full rights. I am wondering if there is a connection there. I am also wondering how big the market is for non-SEO articles. I am guessing that some customers will want to buy articles that appeal exclusively to visitors already on their site - to get them to bookmark the site, to get repeat visitors, to popularize the site through word-of-mouth advertising, to sell products offered on the site, etc. Any thoughts on this?
Re: Sales Strategy and SEO
If customers are buying usage over full rights, I'd evaluate your pricing structure. I price documents at $10 more for full rights, so I think that's reasonable for the difference in copyright but affordable enough for unique content.
I write with SEO in mind, but that's only because all of my writing experience is online. I know there's a huge gap between online content writers and print standards. I've only been writing online for a year, but I've been lucky enough to befriend some awesome writers. They've taught me so much, and one thing they've pointed out is the difference between the two types.
SEO writing is mostly for people trying to improve rank. I doubt people like amazon.com and microsoft.com and all those other big guns worry about it. So, I think there is a market for both types.
I write with SEO in mind, but that's only because all of my writing experience is online. I know there's a huge gap between online content writers and print standards. I've only been writing online for a year, but I've been lucky enough to befriend some awesome writers. They've taught me so much, and one thing they've pointed out is the difference between the two types.
SEO writing is mostly for people trying to improve rank. I doubt people like amazon.com and microsoft.com and all those other big guns worry about it. So, I think there is a market for both types.
Re: Sales Strategy and SEO
Just ran across an interesting video tutorial on content - why unique content is important, how site owners obtain it etc.
It explains three types of content:
- editorial (human-written - Constent-Content articles would fit into this category).
- machine generated
- user-generated
Though the info is presented mostly from the viewpoint of the site owner, it's an interesting piece to give us writers a little bit of context.
It's here: http://www.seomoz.org/blog/whiteboard-f ... ue-content
Cheers!
Violet Nesdoly (aka Nell)
It explains three types of content:
- editorial (human-written - Constent-Content articles would fit into this category).
- machine generated
- user-generated
Though the info is presented mostly from the viewpoint of the site owner, it's an interesting piece to give us writers a little bit of context.
It's here: http://www.seomoz.org/blog/whiteboard-f ... ue-content
Cheers!
Violet Nesdoly (aka Nell)
Re: Sales Strategy and SEO
Nell,
Great video! Thanks for sharing it.
Are you going to write an article about it? "What Every Webmaster Should Know About Unique Content--And Where to Find It" -- or some such. You could offer CC as an example for the Editorial avenue
Debbi
Great video! Thanks for sharing it.
Are you going to write an article about it? "What Every Webmaster Should Know About Unique Content--And Where to Find It" -- or some such. You could offer CC as an example for the Editorial avenue
Debbi