Bath Body Junky . . .
Posted: Tue Oct 10, 2006 7:11 pm
. . . Can we say, "Free Samples"? 
Actually, all of your descriptions are so good, Bath Body Junky is going to have another customer real soon. (Me.) That's the power of wonderful wording - I have no idea if any of you have ever tried out these Coconut scrubs or other products, but *I* certainly want to try them if they're even half as good as you say they are.
A couple of suggestions for short, snappy copy:
Include the full text in the long summary.
If you prefer not to include the full text, include the best portions of your descriptions - the one that pack the most punch. The customer is going to be judging the purchase on only what you give them to read . . . so make it count.
I get to see the full text, and I see that many of you are not putting the BEST portions of your copy in the long summary. These are brilliant. If you've got it, flaunt it!
Ed

Actually, all of your descriptions are so good, Bath Body Junky is going to have another customer real soon. (Me.) That's the power of wonderful wording - I have no idea if any of you have ever tried out these Coconut scrubs or other products, but *I* certainly want to try them if they're even half as good as you say they are.
A couple of suggestions for short, snappy copy:
Include the full text in the long summary.
If you prefer not to include the full text, include the best portions of your descriptions - the one that pack the most punch. The customer is going to be judging the purchase on only what you give them to read . . . so make it count.
I get to see the full text, and I see that many of you are not putting the BEST portions of your copy in the long summary. These are brilliant. If you've got it, flaunt it!
Ed