Actually, all of your descriptions are so good, Bath Body Junky is going to have another customer real soon. (Me.) That's the power of wonderful wording - I have no idea if any of you have ever tried out these Coconut scrubs or other products, but *I* certainly want to try them if they're even half as good as you say they are.
A couple of suggestions for short, snappy copy:
Include the full text in the long summary.
If you prefer not to include the full text, include the best portions of your descriptions - the one that pack the most punch. The customer is going to be judging the purchase on only what you give them to read . . . so make it count.
I get to see the full text, and I see that many of you are not putting the BEST portions of your copy in the long summary. These are brilliant. If you've got it, flaunt it!
Ed
